Our Story
Hawaiian slang for "all wet" — and we wear it like a badge of honor.
Hilo, Hawaiʻi
Born in the rain.
Hilo is the wettest city in the United States. It rains almost every day and we wouldn't have it any other way. The rain feeds the land, fills the rivers, and carries the stories of our ancestors down from Mauna Kea to the sea.
All Pulu was born in that rain. An ʻŌiwi-owned brand rooted in the east side of the Big Island, we make apparel that celebrates water culture ocean, rain, rivers, and the people who live by them.
Water is Wealth
In a world where fresh water is increasingly scarce, we come from a place that is blessed with abundance. Our tagline isn't just a slogan it's a value system. Water is life. Water is community. Water is our kuleana (responsibility).
A portion of every sale goes toward supporting Native Hawaiian environmental stewardship protecting the watersheds and waterways that make our way of life possible.
Get wet with us.
Hilo made. World worn.
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